PROOF OF WORK
05 CASE FILESConnected paid media, HubSpot, content and campaign work into one human-governed workspace — keeping communication consistent across email, webinars, website and video.
Turned a specialist cohort format dependent on Telegram placements, referrals and a bot into a public-facing system across identity, webinars, YouTube, email, Telegram and a member community.
Built formats around digital sovereignty, diasporas and emerging institutions — programming, partnerships, production, moderation, visual language and distribution — with Vitalik Buterin, Lou Kerner, Patri Friedman, Kimberly Adams and Mark Lutter.
Instead of treating creators as media inventory, WAKA gave them a room and quiz builder, let them bring their audience into a social matching experience, and shared resulting profit 50/50.
As one of BDC’s first three team members, I led promotion strategy for emerging-technology clients: understood high-stakes client needs, designed the strategy and assembled the internal team to deliver it.
