STRATEGIST
BDC CONSULTING
Turned original research into earned media and commercial trust.
As one of BDC’s first three team members, I led promotion strategy for emerging-technology clients: understood high-stakes client needs, designed the strategy and assembled the internal team to deliver it.
THE WORK
BDC worked in an early, noisy market where companies could buy promotion but few could earn credibility. As a Strategist and one of the agency’s first three team members, I translated senior-client needs into promotion strategy, built the delivery team around each mandate and stayed involved through the commercial and editorial process.
I helped create a research-led communications function: original studies gave journalists a reason to cover the work, gave sales teams credible material to share and turned earned visibility into inbound commercial conversations.
Across 7 original studies, the work generated 80+ earned-media publications and supported relationships with 9 tier-1 clients, including Blockchain.com, Bybit and BixBit.
During the crowdinvestment cycle, BDC supported client campaigns that collectively raised $25m. This is not presented as sole personal fundraising attribution: the work provided research, narrative, promotion strategy and distribution around those campaigns.
EVIDENCE / 01 ITEMS